Moving is a competitive business, and great moving business marketing can make all the difference. There is a great deal of competition in the market, however a lot moving companies offer less than excellent service. It's a big obligation relocation someone's belongings throughout town or across the country. Which causes a concern:
Are you marketing your moving company based on just moving things or are you assisting individuals attain a dream?
One cornerstone of marketing is creating a strong value proposition that describes what how you help your customer not what you do.
3 Moving Company Marketing Tips
A couple of guys with a cube van and a dolly can say they are movers. Considering that all moving business have the same basic offering (we move your stuff from point A to point B), if you're going to step up your moving company marketing video game you need to tell clients what you do differently.
Here are 3 pointers to amp up your moving company marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an axiom in this world it's that moving ain't easy. Because we can all agree that moving is a discomfort, begin with that and tell customers how you assist make moving much easier.
Here are some examples of how you can assist moving more painless for clients:
Offer a totally free moving list, either on your website, in a confirmation e-mail, or as part of an online client portal. A basic list that consumers can use to keep in mind all the information about moving (forwarding mail, utilities, a location to compose your new address).
Offer or offer markers, tape, and tape holders with your name and logo design. Provide these crucial moving products if you do pre-move check outs to offer a quote.
Don't offer a quote, give a moving evaluation. All quotes give the price, but what about a quote that information how the consumer can save loan on the move when they move with you? Packing pointers, scheduling options, and contingency strategies.
Information all the methods you assist make the relocation easier for the customer. If "We make moving easy" becomes your company mantra, that's a terrific start.
2. You Need to Have Reviews. Period.
Moving is based on trust. Consumers should trust that what efficiently amounts to strangers aren't going to load up all their stuff and vanish into the night.
Make sure you have reviews on your site, Yelp, Google, and any other review website individuals use in your area. Individuals who are searching for movers want to see if other individuals gave you the thumbs up. Believe it or not, 88% of people trust online reviews as much as they rely on recommendations from friends. Ask customers if they would be this contact form comfortable providing you a review when the task is done. If they can be on your website as well, take the finest evaluations and ask.
Positive reviews go a long method to assisting people pick a mover.
Pro tip: Don't request for a review the day of the move. Wait a couple days or a week. Even much better, request for the review in a thank-you note you send after the relocation.
3. How Do You Go The Extra Mile?
This idea ties into the very first tip, you make moving easier, however what else? Do you bring coffee the early morning of the move? Do you have someone drive ahead to the new home and shovel the driveway in the winter season? How about babysitting services? Ask clients and good friends about what would be amazing on the relocation day to assist.
Do it and market your moving business with it.
You might be the "household friendly mover". Or, you could be cross country experts that provide GPS tracking so clients can follow the truck along the route. You might do some or all of these things-- working that into your marketing will settle. Make these little touches the foundation of your moving business marketing. Going above and beyond pulls you ahead of the pack and helps get the company and the quote.
Final Ideas: The Balance Between Value, Trust, and Pain-free.
Remember when you're marketing your moving company, individuals are balancing 3 things: value, trust, and how easy you make the relocation for them. You could use a lot of extras to make the relocation as easy as possible, however the cost will, naturally, be higher.
Tell consumers how you balance these three things and you will reveal how you provide worth and are a fantastic read the right choice for their relocation when you're doing moving company marketing.
Want more moving business marketing suggestions? Read our post about marketing, marketing, and sales for moving business.